Pricing Change Revenue Impact Calculator

📖 Overview

Price strategy is a balance between value capture and volume retention.

This calculator compares current revenue versus a proposed price with customer response built in.

Use it to pressure test pricing before launch.

Use these default and higher-pressure example inputs to explore how sensitive this calculator is before using your real numbers.

Compares current and projected top-line revenue after a price change and expected volume response.

The Formula

Projected Revenue = Proposed Price × Current Customers × (1 + Customer Change%)

Current Price	Existing average unit price
Proposed Price	New price you are evaluating
Current Customers	Current paying customer volume
Customer Change%	Expected volume increase or churn after price move

💡A higher price can still lower revenue if volume loss is too steep.

Price move	Customer move	Revenue impact
+$2	-5%	Often positive if baseline churn low
+$5	-12%	Needs careful elasticity testing
-$2	+8%	Can be positive at high conversion
+$10	-25%	Commonly negative unless premium segment strong

Use this tool when you need a fast decision during active planning or execution.
Use this before committing money, time, or tradeoffs that are hard to reverse.
Use this to compare options using the same assumptions across scenarios.

Results can be misleading if key inputs are missing, stale, or unrealistic.
Very small or very large values may amplify rounding effects and interpretation risk.
If assumptions change mid-decision, recalculate before acting.

💡 Use multiple customer-change scenarios to bracket risk.

💡 Watch absolute revenue delta, not just percentage change.

💡 Test margin impact separately before final pricing decisions.

❓ Can customer change be negative?

Yes, use negative values for expected churn from higher prices.

❓ Does this model margin?

No, this is top-line revenue impact only.