📖 Overview
This calculator produces a pricing floor you can justify in negotiation.
It blends view volume engagement quality niche strength and deliverable count into one baseline rate.
Use it to avoid underpricing brand work with real business impact.
🧪 Example Scenarios
Use these default and higher-pressure example inputs to explore how sensitive this calculator is before using your real numbers.
| Input | Base Case | Higher Pressure Case |
|---|---|---|
| Average Views Per Sponsored Piece | 35,000 | 40,250 |
| Engagement Rate (%) | 5.2 | 6.24 |
| Niche Multiplier | 1.3 | 1.49 |
| Target CPM ($) | 18 | 20.7 |
| Deliverables Count | 1 | 1.15 |
⚙️ How It Works
Estimates a defensible sponsorship floor from audience quality, market CPM assumptions, and scope.
The Formula
Rate Floor ≈ (Views/1000) × Target CPM × Engagement Factor × Niche Multiplier × Deliverables
| Views/1000 | Average sponsored reach converted to CPM basis |
| Target CPM | Your baseline market CPM objective |
| Engagement Factor | Quality adjustment based on engagement rate |
| Niche Multiplier | Vertical demand premium or discount factor |
💡Treat this as a minimum floor; exclusivity, licensing, and revision scope usually justify higher quoting.
Quick Reference
| Views | Target CPM | Multiplier blend | Floor/Deliverable |
|---|---|---|---|
| 20k | $15 | 1.0 | ~$300 |
| 35k | $18 | 1.3 | ~$819 |
| 60k | $20 | 1.4 | ~$1,680 |
| 90k | $22 | 1.5 | ~$2,970 |
When To Use This
- Use this tool when you need a fast decision during active planning or execution.
- Use this before committing money, time, or tradeoffs that are hard to reverse.
- Use this to compare options using the same assumptions across scenarios.
Edge Cases To Watch
- Results can be misleading if key inputs are missing, stale, or unrealistic.
- Very small or very large values may amplify rounding effects and interpretation risk.
- If assumptions change mid-decision, recalculate before acting.
Practical Tips
💡 Treat output as a floor, then adjust upward for exclusivity, revision rounds, and usage rights.
💡 Update average views using recent content, not lifetime peaks.
💡 Quote package pricing when multiple deliverables reduce admin overhead.
Frequently Asked Questions
❓ What is niche multiplier?
A factor for advertiser demand and audience buying intent in your niche.
❓ Why floor not final quote?
Negotiation terms and scope can materially raise final pricing.