📖 Overview
Newsletter growth is compounding and nonlinear.
This calculator projects timeline from current base growth rate and target size so planning is realistic.
Use it to set cadence goals and campaign checkpoints that match math.
🧪 Example Scenarios
Use these default and higher-pressure example inputs to explore how sensitive this calculator is before using your real numbers.
| Input | Base Case | Higher Pressure Case |
|---|---|---|
| Current Subscribers | 2,500 | 2,875 |
| Monthly Growth Rate (%) | 6 | 7.2 |
| Target Subscribers | 10,000 | 11,500 |
⚙️ How It Works
Estimates months to target under compounding monthly growth assumptions.
The Formula
Months = log(Target/Current) ÷ log(1 + Monthly Growth Rate)
| Current | Current subscriber/customer base |
| Target | Milestone goal size |
| Growth Rate | Net monthly growth percentage |
| log() | Compounding conversion from growth ratio to time |
💡Small growth-rate improvements can significantly reduce timeline due to compounding.
Quick Reference
| Current→Target | 3%/mo | 6%/mo | 10%/mo |
|---|---|---|---|
| 2k→5k | ~31 mo | ~16 mo | ~10 mo |
| 5k→10k | ~24 mo | ~12 mo | ~8 mo |
| 10k→25k | ~31 mo | ~16 mo | ~10 mo |
| 20k→50k | ~31 mo | ~16 mo | ~10 mo |
When To Use This
- Use this tool when you need a fast decision during active planning or execution.
- Use this before committing money, time, or tradeoffs that are hard to reverse.
- Use this to compare options using the same assumptions across scenarios.
Edge Cases To Watch
- Results can be misleading if key inputs are missing, stale, or unrealistic.
- Very small or very large values may amplify rounding effects and interpretation risk.
- If assumptions change mid-decision, recalculate before acting.
Practical Tips
💡 Use conservative growth rates for planning.
💡 Re-run monthly with updated actuals to avoid stale projections.
💡 Model best/base/worst scenarios before committing launch timelines.
Frequently Asked Questions
❓ What if growth rate is 0?
A larger target cannot be reached without positive growth.
❓ Does this include churn?
Only if your entered growth rate already reflects net growth after churn.