📖 Overview
This calculator helps creators set sponsor pricing from defensible performance assumptions.
It combines views engagement niche multiplier and CPM target so rate negotiation starts from a clear floor.
🧪 Example Scenarios
Use these default and higher-pressure example inputs to explore how sensitive this calculator is before using your real numbers.
| Input | Base Case | Higher Pressure Case |
|---|---|---|
| Average Views Per Sponsored Piece | 42,000 | 48,300 |
| Engagement Rate (%) | 4.8 | 5.76 |
| Niche Multiplier | 1.2 | 1.38 |
| Target CPM ($) | 22 | 25.3 |
| Deliverables Count | 2 | 2.3 |
⚙️ How It Works
Estimates a defensible sponsorship floor from audience quality, market CPM assumptions, and scope.
The Formula
Rate Floor ≈ (Views/1000) × Target CPM × Engagement Factor × Niche Multiplier × Deliverables
| Views/1000 | Average sponsored reach converted to CPM basis |
| Target CPM | Your baseline market CPM objective |
| Engagement Factor | Quality adjustment based on engagement rate |
| Niche Multiplier | Vertical demand premium or discount factor |
💡Treat this as a minimum floor; exclusivity, licensing, and revision scope usually justify higher quoting.
Quick Reference
| Views | Target CPM | Multiplier blend | Floor/Deliverable |
|---|---|---|---|
| 20k | $15 | 1.0 | ~$300 |
| 35k | $18 | 1.3 | ~$819 |
| 60k | $20 | 1.4 | ~$1,680 |
| 90k | $22 | 1.5 | ~$2,970 |
When To Use This
- Use this tool when you need a fast decision during active planning or execution.
- Use this before committing money, time, or tradeoffs that are hard to reverse.
- Use this to compare options using the same assumptions across scenarios.
Edge Cases To Watch
- Results can be misleading if key inputs are missing, stale, or unrealistic.
- Very small or very large values may amplify rounding effects and interpretation risk.
- If assumptions change mid-decision, recalculate before acting.
Practical Tips
💡 Treat output as a floor, then adjust upward for exclusivity, revision rounds, and usage rights.
💡 Update average views using recent content, not lifetime peaks.
💡 Quote package pricing when multiple deliverables reduce admin overhead.
Frequently Asked Questions
❓ What is niche multiplier?
A factor for advertiser demand and audience buying intent in your niche.
❓ Why floor not final quote?
Negotiation terms and scope can materially raise final pricing.