📖 Overview
Model your entire sales funnel to predict revenue from your next info-product launch.
🧪 Example Scenarios
Use these default and higher-pressure example inputs to explore how sensitive this calculator is before using your real numbers.
| Input | Base Case | Higher Pressure Case |
|---|---|---|
| Audience Size | 10,000 | 11,500 |
| Opt-in Rate (%) | 10 | 12 |
| Conversion Rate (%) | 2 | 2.4 |
| Course Price ($) | 499 | 598.8 |
| Ad Spend ($) | 0 | 0 |
⚙️ How It Works
Models the full sales funnel for a digital product or online course launch to estimate gross revenue and net profit by mapping the dropout at each stage from audience to buyers.
The Formula
Revenue = Audience × Opt-in% × Conversion% × Price
💡This calculator is scenario-based. Better input quality leads to better decision quality.
Quick Reference
| Input | Example Value |
|---|---|
| Audience Size | 10000 |
| Opt-in Rate (%) | 10 |
| Conversion Rate (%) | 2 |
| Course Price ($) | 499 |
| Ad Spend ($) | 0 |
When To Use This
- Use this tool when you need a fast decision during active planning or execution.
- Use this before committing money, time, or tradeoffs that are hard to reverse.
- Use this to compare options using the same assumptions across scenarios.
Edge Cases To Watch
- Results can be misleading if key inputs are missing, stale, or unrealistic.
- Very small or very large values may amplify rounding effects and interpretation risk.
- If assumptions change mid-decision, recalculate before acting.
Practical Tips
💡 Conversion rates of 2–5% are typical for warm-audience launches — be conservative in your assumptions.
💡 Improving opt-in and landing page conversion rates has high leverage on final revenue.
💡 Always deduct payment processing fees (~2.9% + $0.30 per transaction) from your gross revenue for net calculation.
Frequently Asked Questions
❓ What is a good launch conversion rate?
For a webinar or email launch to a warm list, 2–5% is realistic. Cold traffic or new audiences typically convert at 0.5–2%.
❓ Should I include affiliate commissions as a cost?
Yes. If you run an affiliate program (commonly 30–50% commissions), this significantly impacts your net profit margin.